LVG Advisors

James (jim) cranston

James (Jim) Cranston


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Jim is a Principal and Co-founder of LVG Advisors.  He is widely recognized as a leading authority on sales, business development  and key client management in the professional services industry.  For the past 15 years, Jim has led business development training and coaching programs for many of the top legal, accounting and consulting firms in the world.  Jim began his career in public accounting, rising to the level of senior tax consultant with Price Waterhouse before transitioning into a business development role.  He was then recruited by Arthur Andersen to head up sales for the newly established internal audit practice (now Protiviti).  Jim also taught sales and key client management courses at Andersen’s professional development campus in St. Charles, Illinois.  Jim earned his BSC in Accounting degree from Santa Clara University.


Speaking Engagements

  • Webinar, "The Only Sales Strategy You Really Need to Know - Focusing on Key Clients" (April 2015)
  • National Organization for Victim Assistance Annual Conference, "Ten Tips for Effective Presentations and Speeches," (August 2014)
  • ABA Law Firm Marketing Conference, "Understanding the Stages of the Business Development Cycle" (May 2014)