LVG Advisors

Bruce alltop

Bruce Alltop

 

☎ Contact
bruce.alltop@lvgadvisors.com
410.757.2521

In addition to co-founding LVG Advisors, Bruce is a Principal at LawVision Group, LLC which he joined in 2012. Prior to joining LawVision, Bruce spent 25 years in house as a sales & marketing professional. His experience includes six years as a Director of Sales at Ernst & Young in New York City and nearly 10 years as an AmLaw 100 Chief Marketing Officer with offices spanning the US.  As a key member of the operating committee at Ernst & Young, he helped build and manage E&Y’s largest global sales team. His responsibilities included revenue planning, collateral development, account planning, budget management, performance-based incentive plan development, sales management, revenue growth, and performance tracking.

Leveraging his many years of in-house experience, Bruce focuses on delivering practical business development, marketing, and leadership advice to our professional services clients. The perspective that Bruce brings to the development and deployment of successful business development and Strategic Account Management (SAM) initiatives over the past 30 years is virtually unmatched in the consulting industry.  As clients continue to seek innovative ways to improve revenue generation and financial performance they rely on Bruce’s counsel and creativity.

Bruce currently resides in Annapolis, MD.

Publications

Speaking Engagements

  • PrimeGlobal Webinar Series: Marketing Directors Special Interest Group, “Mind the Gap – Conducting and Effective Marketing Audit to Build your Team’s Success” (March 2017)
  • PrimeGlobal Webinar Series: Women’s Leadership Conference, “Raising Your Market Profile & Actively Managing Your Network” (April 2016)
  • FirmAnnual Partner Retreat Speaker, “Business Development Best Practices” (May 2013)
  • FirmAnnual Partner Retreat Speaker, “Vertical Go-to-Market Strategy” (April 2014)
  • FirmAnnual Partner Retreat Speaker, “Strategic Client Development: Go-To-Market Best Practices” (September 2014)
  • FirmAnnual Partner Retreat Speaker, “Business Development: Individual Planning Best Practices” (February 2015)
  • FirmAnnual Partner Retreat Speaker, “Client-Centricity: The Time Is Now” (March 2015)
  • Webinar, "Mind the Gap - Conducting and Effective Marketing Audit to Build Your Team's Success" (July 2015)
  • LMA Philadelphia 2nd Annual Conference Speaker, “Why Firms Are Giving Up Client Teams In Favor Of Strategic Account Management,” (July 2016)

Certifications

  • Certified Sales Professional: Lanier Basic and Advanced Sales Training Certified
  • Xerox PSS III Sales Training Graduate
  • Miller Heiman Large Account Management Process (LAMP) Program Certified
  • Franklin Covey Sales Performance Training Certified
  • P.A.R. Client Service Training Certified
  • Harvey Mackay Relationship Development Training Certified
  • The 21 Irrefutable Laws of Leadership (John C. Maxwell)